you're reading...
Graphics Examples, Uncategorized

Eyewear Company Takes Fresh Approach to Annual Report

Warby Parker, a fairly new startup that sells eyewear produced a more graphic intensive annual report, what they are calling A Year in Review.

Thinking about your required reading, WSJ Guide, what thoughts do you have about these graphics or the others located at the full site?

Nathan Fleischmann


About MU Information Graphics

A place to post and share information graphics content.


One thought on “Eyewear Company Takes Fresh Approach to Annual Report

  1. I remember seeing this graphic sometime last year. I think someone posted it on Facebook. It’s definitely interesting, along with the video at the end showing how it was made. In some ways, it is sort of a combination of Nigel Holmes’ work and what the WSJ book promotes.

    It’s flashy, but does follow pretty solid infographic procedures. Some of the charts are a bit ridiculous — like the graph of bagels consumed at each meeting — while others are somewhat inaccurate (the map of employees’ commutes didn’t make much sense at all). Overall, this graphic seems to follow a web trend this post talks about:


    It’s the tendency for these insanely long infographics online. Instead of telling a story, these graphic packages just chart a bunch of data with different methods. Sometimes the information being graphed isn’t even worth a chart. Then, we get something more like visual eye candy than actual distillation of information.

    Seems like Warby Parker is doing a little bit of this with their annual report, but I think that’s OK. This is obviously not meant to be taken 100% seriously, so I think it works here. On a news website, though, this wouldn’t be the best. Also, even if the information isn’t serious, the graphics make it easy to understand and digest — something the WSJ book calls on us to do.

    -Will G.

    Posted by willguldin | September 16, 2012, 9:56 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: