Infographics are a fun and increasingly trendy way to tell the story of data visually. However, it’s easy to create a confusing infographic with mislabeling, missing labels, misuse of colors, too many categories, too busy, etc. Pretty much anyone can create an infographic, but not everyone can create a good one.
So here is an example of a bad infographic:
It is an attempt at explaining the House Democrats’ health care plan. It is brought to us by the Republican Staff of the Joint Economic Committee. Obviously there is going to be biased in producing a graphic whenever one of the U.S.’s major political parties is reporting on the other. However, the point of the graphic is difficult to grasp. If the message is that the plan is complicated: message received. The problem is that infographics are intended to make complicated issues or sets of data easier to understand. There is way to much going on in this graphic. Too many arrows and too many colors that don’t seem to have any obvious pattern or correlation.
Here is a much better graphic (also about health care):
You can see two parts about but it is really a five-part infographic. The visuals are clean and easy to understand. The labels all makes sense. It clearly tells the story of the amazingly high cost of health care.