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Motion graphics offer more

First of all, we need to know the difference between interactive infogaphics and motion graphics. Here is a website define what is interactive infographics and motion graphics

3 Trends That Will Define The Future Of Infographics by Ross Crooks

Interactive Infographics
Interactive infographics, typically Flash-based, are also becoming more common for use in editorial content. These allow designers and developers to visualize multiple layers of data in a single interface, while providing a dynamic user experience for the viewer. The obvious drawback in creating Flash interactives is the lack of support on the iPhone and iPad. While this is an increasingly serious limitation, the ease of development can often outweigh this consideration, and still net a very positive effect.

Motion Graphics
Utilizing motion and animation in infographics is another current trend that is on the rise. These motion graphics are usually narrative-based, and use a combination of illustration, data visualization, and kinetic text to inform a viewer on a particular topic. While this provides an entirely different viewer experience, this medium is valuable in walking the viewer through an explanation or presenting an opinion. These can also be useful in more brand-centric messaging, by bringing the information to life for the desired audience.

I do think that motion graphics set a much effective way to tell a story that static infographics or interactive infographics. Readers would not settle and satisfied with just static graphics, they always want more than visual enjoyment. Motion graphics combine real space, human narration, stunning graphics, motion and sounds which brings complex number and difficult concepts to life.


Motion – Hans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of Stats 

This is a fascinating video from the BBC with a statistician showing increasing wealth and life expectancy by country from 1810 to 2009.  The visualization is excellent – and the impact of the WWII and the swine flu epidemic is impressive. More impressive (and not commented upon) is the fall in life expectancy in China associated with the Great Leap Forward in the late 1950s.

Rosling has continually struggled to find new ways of presenting data that speaks to and engages the audience. His Gapminder site makes public data easily accessible, colorful, and meaningful to people who would otherwise ignore graphs as boring. In Rosling’s long history of amazing lectures (many of which can be found on YouTube) he has shown the importance of understanding the history of global changes if we want to plan for a better future.



One thought on “Motion graphics offer more

  1. Great video! I like the concept that combine narrator and graphics together. It is easier to understand and visually appealing. I am wondering that softwares or programs make this happen, probably After Effect. The motion graphics encouraged me again about the importance of using advanced data visualization tools. To become a data journalist, it is necessary to keep pace with those emerging technologies.

    Posted by cinray | December 8, 2012, 1:54 am

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